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Primer

Unified intelligence for payments

Raised
$100M
Round
Series C
Date
May 20, 2026
Industry
Financial Services

Overview

Primer has raised $100M in a Series C round on May 20, 2026, with participation from Sofina. The company unified intelligence for payments. The round will be used to accelerate product development, expand the team, and scale go-to-market operations.

Operating in the financial services sector, Primer is positioned to capitalize on growing demand for innovative solutions in this space. With fresh capital, the company is expected to invest heavily in R&D and talent acquisition, signaling a period of aggressive growth ahead.

Market Outlook

This funding positions Primer as one to watch in the financial services landscape. As the company scales, it will likely become an increasingly attractive partner — and customer — for B2B vendors looking to sell into well-funded, growth-stage companies. The post-raise window of 60-90 days is typically when startups are most receptive to new tools, services, and partnerships.

Why contact Primer now

Primer just closed $100M in Series C funding — which means they're actively scaling their team, upgrading their tech stack, and looking for vendors who can help them move fast. Companies at this stage typically make purchasing decisions within 60-90 days of closing a round. If you sell to financial services companies, this is your window to reach out before competitors do.

Founders & Contacts

Investors

Sofina

Company Facts

CompanyPrimer
Amount Raised$100M
Funding RoundSeries C
Date RaisedMay 20, 2026
Founded2020
IndustryFinancial Services
Founders

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